Document Type

Journal Article

Department/Unit

Department of Journalism

Language

English

Abstract

New communication technologies have had a major impact on the newspaper press in China. They have lost readers and advertisers and have experienced economic difficulties. These have been more severe for the commercially-oriented newspapers than the official party papers. In response to the loss of advertising they have adopted three strategies. The first is internal reorganization. Editorial and business departments have been merged into sections charged with producing both newspaper content and advertising revenue and which have been set explicit revenue targets. The second has been a heavy stress on non-news gathering activities. These include trading favourable coverage for advertising and using the newspaper to develop other non-news businesses. Thirdly, journalists have been encouraged to adapt to business roles and undertake directly commercial tasks. These have included the sale of advertising space and, more indirectly, the exploitation of their professional contacts as leads for their business colleagues. These strategies have eroded, and sometimes completely removed, the firewall between the journalistic and business goals of the newspapers. Journalists are increasingly subordinated to the needs of revenue raising rather than news reporting.

Keywords

Newspapers, China, credibility, advertising, editorial, business, firewall, new media

Publication Date

2019

Source Publication Title

Journalism Studies

Volume

20

Issue

9

Start Page

1301

End Page

1318

Publisher

Taylor & Francis

DOI

10.1080/1461670X.2018.1513815

Link to Publisher's Edition

https://doi.org/10.1080/1461670X.2018.1513815

ISSN (print)

1461670X

ISSN (electronic)

14699699

Available for download on Thursday, July 01, 2021

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