Document Type

Journal Article

Department/Unit

Department of Communication Studies; Department of Journalism

Title

A Network Analytic Approach to Selective Consumption of Newspapers: The Impact of Politics, Market, and Technological Platform

Abstract

Recent research has adopted the network analytic approach to examine issues of audience fragmentation and selective exposure. This article extends this line of study by analyzing how newspapers’ political stance, market position, and technological platform predict readership overlap. Analyzing readership survey data in Hong Kong, the results show that market position—in terms of elite versus mass orientation and language of the newspapers—consistently predicts readership overlap. In comparison, political distance between two newspapers predicts readership overlap mainly when online readership is concerned. Different from the United States, predictors of readership overlap do not vary for news consumers of different partisanship.

Keywords

selective exposure, audience duplication, readership overlap, network analysis, news consumption

Publication Date

2019

Source Publication Title

Journalism & Mass Communication Quarterly

Publisher

SAGE Publications

DOI

10.1177/1077699019858988

Link to Publisher's Edition

https://doi.org/10.1177/1077699019858988

ISSN (print)

10776990

ISSN (electronic)

2161430X

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