Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Heroism as Narrative Strategy: Children’s Animation and Modernity in Chinese TV

Language

English

Abstract

Entertaining animated television programs often carry significant educational and national discourses that are rarely given much scholarly attention. This article examines the Chinese children’s animation program Boonie Bears and explores its narrative strategies in portraying heroism. By employing content analyses, in-depth interviews, and focus groups, the article discusses how producers construct animation heroes according to the ideological framework of the Communist Party, economic preferences embedded in the Chinese market, and broader cultural expectations held by society. Finally, this article offers a preliminary exploration of the collaboration between political power and market forces in children’s animation, thus revealing the changing needs and interests of the government, producers, and audiences in the process of modernization, and the social significance of animation in Chinese modernity.

Keywords

heroism, modernity, entertaining narrative, children animation, production studies

Publication Date

2020

Source Publication Title

Television & New Media

Publisher

SAGE Publications

DOI

10.1177/1527476420933584

Link to Publisher's Edition

https://doi.org/10.1177/1527476420933584

ISSN (print)

15274764

ISSN (electronic)

15528316

This document is currently not available here.

Share

COinS