Theses/Dissertations from 2020
Theses/Dissertations from 2019
Two essays on interfirm relationship management, Sin Yan Tse
Theses/Dissertations from 2018
How do men perceive and react to an unknown woman's use of a luxury brand ?, Kwai Fun Keung
The impact of absorptive capacity and ordinary capabilities on both financial and social performance: the case of social enterprises, Erica Kim Man Lee
Theses/Dissertations from 2015
Theses/Dissertations from 2014
Extending associative network theory: the role of affect in the bi-directional image transfer process, Aishwarya Paliwal
Theses/Dissertations from 2013
Theses/Dissertations from 2011
A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation, Man Ching Kwan
Theses/Dissertations from 2010
Antecedents and consequences of customer service experience : the case of theme park service, Ping Dong
The effect of multiple co-branding : an exploration through associative learning theory, Xiaoxi Lian
Theses/Dissertations from 2009
The intention-based model of entrepreneurship in the Chinese context, Siu Chung Lo
Theses/Dissertations from 2007
Theses/Dissertations from 2006
A study of team sponsorship : perceived team performance and presence of sports stars as cues affecting purchase intention, May Ki Heidi Ngan
Theses/Dissertations from 2005
High tech entrepreneurship : an exploratory study of entrepreneurial network competence in China, Qiong Bao
Theses/Dissertations from 2004
Investigating the effect of integrated product relevance on consumer response toward arts sponsor, Tak Yau Poon
Theses/Dissertations from 2003
Toward an understanding of behavioral intention to purchase through Internet : a study of online shopping in China, Ho Yi Carrie Tsui
Theses/Dissertations from 2002
The role of perceived risk in the relationship between perceived service quality and intention to buy through the Internet : a study of online shopping in Hong Kong, May Mei-shan Cheng
Theses/Dissertations from 2001
Affect, perceived service quality, and satisfaction : assessing the moderating role of service setting, Ying Jiang
Theses/Dissertations from 2000
Service quality expectations and consumer innovativeness towards technology-based self-service options : a study of Internet banking, Tak Hing Cheung
The roles of trust and relationship commitment in buyer-seller relationships in the Chinese context, Choi Ping Lau
Relationship quality in a Chinese setting : its antecedents, consequence, and moderating effects, Lee Lee Leung
Theses/Dissertations from 1999
Responsiveness to affective appeals in public service advertising : the moderating and mediating roles of gender, age, and ad-evoked emotions, Wai Piu Cheung
An image and motivation study of Hong Kong tourists to mainland China, Yuen Ming Fung
Entry mode selection : the experience of small Hong Kong firms investing in China, Po Yuk Ho
Consumer decision-making styles and the segmentation of the apparel market : a Chinese case, Shuk Yin Hui
Theses/Dissertations from 1998
Store environment as a critical determinant of consumers' behavior : the case of supermarkets in Shanghai, Yin Ling Christabel Cheng
Theses/Dissertations from 1997
Corporate entrepreneurship and ethical decision-making behavior of marketing managers, Long Fung Lewis Chau
Theses/Dissertations from 1996
Adolescent cigarette smoking and social marketing, Kam Chuen Tam
Theses/Dissertations from 1995
Department store image advertising in Hong Kong : management and customer responses, Siu Lun Luk