Document Type

Journal Article

Department/Unit

Department of Marketing

Language

English

Abstract

This paper tests the impact of guanxi on behaviors among firms in a Chinese marketing channel. Guanxi is operationalized in this paper as emotional closeness and interactive state. We find that the emotional closeness between channel-boundary personnel of firms has a positive impact on their exercise of noncoercive power, a negative impact on their exercise of coercive power, and a negative impact on the perceived conflict between them. In addition, emotional closeness has an indirect but positive impact on perceived cooperation. Interactive state between the boundary personnel of two firms has a positive impact on a firm exercising noncoercive power and a negative impact on perceived conflict between them. At the same time, it is positively related to a firm exercising coercive power. This shows not only the significant influence of guanxi on a firm's channel behaviors but also the constructive effects of both emotional closeness and interactive state on marketing channel behaviors in China.

Keywords

Guanxi, Marketing channel, Exercise of power, Conflict, Cooperation

Publication Date

2010

Source Publication Title

Industrial Marketing Management

Volume

39

Issue

1

Start Page

137

End Page

149

Publisher

Elsevier

Peer Reviewed

1

DOI

10.1016/j.indmarman.2008.07.002

Link to Publisher's Edition

http://dx.doi.org/10.1016/j.indmarman.2008.07.002

ISSN (print)

00198501

Included in

Marketing Commons

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